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May 25th, 2017 by

Our favourite sessions at the Adobe Summit 2017

At the beginning of the month, a hoard of Yardies (we’re trying out a few different ways to refer to a collective group of Yard employees – thoughts?) descended upon the Adobe Summit in London for the second year running, ready to absorb as many digital marketing tips and...

March 29th, 2017 by

Enhanced ecommerce for non-ecommerce websites

I presented this same talk at Cardiff’s MeasureCamp back in February, where it pulled in a wide audience who all interacted with the session and commented on learning a lot by the end – so, I thought I’d take it to MeasureCamp London last Saturday to see what the...

March 1st, 2017 by

Sports analytics – the game changer

In today’s thriving technological world, how can sporting individuals and teams harness technology to succeed in their respective fields? We know that sporting success is determined by results, so it is vital to be fully prepared to compete with as much knowledge of the opposition as possible. Sports analytics...

February 8th, 2017 by

Cardiff MeasureCamp

MeasureCamp is an open, free-to-attend unconference, different to any other Web Analytics Conference held around the world. Last weekend, the first ever Welsh MeasureCamp was held at the Principality Stadium in Cardiff, organised by  Yard’s very own Nathan Stockford, Dan Rees and Stephen Norman alongside Neale Denton, Phil Pearce,...

February 7th, 2017 by

How did you get that job? Junior Web Developer at Yard

Unlike most of the people I know who work in the digital sector, I didn’t take what would be considered a conventional path into the job. In fact, my undergraduate degree was actually in contemporary music, which I reckon must be about as far away from computing as you could...

January 5th, 2017 by

2017 in digital in 1 word

Happy New Year! With 2017 officially here and the whole year stretching ahead of us, we thought it would be a good time to share some of the interesting results we got when we asked guests of our sponsored BIMA Thirstday event in December what they anticipated being THE...

November 3rd, 2016 by

Measure Camp heads to Cardiff in 2017

At Yard we’re big fans of Measure Camp, the ‘world’s best analytics unconference’, so we’re delighted that four years after the event’s humble beginnings in London, Measure Camp is finally coming to Wales. As Cardiff’s digital industry continues to boom, it seemed fitting to choose to host the first...

October 14th, 2016 by

Five Basic Tips for Effective Dashboard Development

1) Start by determining exactly what questions you want to answer This might sound like an obvious point, but you’d be surprised how many companies capture mountains of data without first thinking about how it can be used to benefit them. You might find out that 75% of your...