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February 14th, 2017 by

Our favourite Valentine’s Day campaigns 2017

This February, brands are hurling their Valentine’s Day deals at us and everyone seems to be creating some sort of campaign around love. Although we don’t mind the cheesy ads, we’ve taken particular notice of a few different campaigns that have taken more of an inspiring and meaningful approach....

January 5th, 2017 by

2017 in digital in 1 word

Happy New Year! With 2017 officially here and the whole year stretching ahead of us, we thought it would be a good time to share some of the interesting results we got when we asked guests of our sponsored BIMA Thirstday event in December what they anticipated being THE...

November 24th, 2016 by

Digital Marketing Work Experience at Yard

One of the students who was inspired to consider digital marketing as a potential career after taking part in our 2015 BIMA Digital Day at Craigmount High School spent last week at the Yard office in Edinburgh for work experience. To conclude a jam-packed (and hopefully interesting) week we asked Alison...

October 28th, 2016 by

Yard shortlisted for UK Search Award

The UK Search Awards have been celebrating the expertise, talent and achievements of the search industry for six years and are regarded as the premiere celebration of SEO, PPC and content marketing in the UK. The awards attract hundreds of entries from leading search and digital agencies and we...

September 26th, 2016 by

Beginner’s SEO workshop for National Coding Week

On Monday 19th September we took part in 2016’s National Coding Week by hosting a free afternoon seminar on basic SEO in the events space of our Edinburgh office. National Coding Week is an annual week-long event offering adults an insight into digital industries, with events planned up and down the...

August 17th, 2016 by

Big Hearts Football Memories Ad Grants Success

In 2015 we announced our creative and digital partnership with Big Hearts Community Trust, initially focussing on developing the charity’s new website which launched early this year. Since then, thousands of new Big Hearts Supporters have signed up to help the organisation meet their charitable aims. Big Hearts is...

June 29th, 2016 by

Yard x ROX Diamonds & Thrills

We’re very excited to announce that jewellery retailer ROX has selected us to manage digital marketing for the rox.co.uk domain, commencing this month, with the project covering search, content, conversion rate optimisation and analytics. Kyron Keogh, co-founder and managing director at ROX, said: We were looking for a results...

June 8th, 2016 by

The PRofessionals – SEO meets Digital PR

The countdown is on – at the end of next week, Yard’s Head of SEO Richard Falconer will be making an appearance at The PRofessionals PR festival on the Digital PR panel, which will be discussing how PR is using digital and how digital agencies are choosing to either...