All posts for Content & Search.

November 24th, 2017 by

Yard achievement unlocked – 300 website migrations complete!

Hip hip…hooray! Websites are constantly evolving and upgrading. When sites move domain, change URLs or move from HTTP to HTTPS, we implement a migration to ensure that user journeys remain seamless, search (SEO) visibility is retained and site performance is not affected. As part of our SEO and content...

November 23rd, 2017 by

The Yard Questions – Executive Shaving

An interview with Dr. Shave We’ve worked with Glasgow-based shaving and grooming supplier Executive Shaving since 2013 and it’s been a great experience getting involved with all kinds of aspects of the business, from email marketing, creating long-form content and recently offering migration consultancy. This month we met up...

November 8th, 2017 by

DMA copywriting workshop with André Spiteri

Recently Yard’s Edinburgh office hosted another Copywriting Club on behalf of the DMA – complete with pizza, beer and a whole host of intelligent, creative minds. Presented by André Spiteri, the session offered an interesting comparison between successful marketing by the banking industry and the struggles high street banks face...

October 10th, 2017 by

Diamonds and data – creative content for ROX

Yard ‘concierge campaign’ for ROX Diamonds & Thrills We’ve had the privilege of working with ROX now for over 18 months. Forward thinking and always open to new ways of working, they want content campaigns that go beyond just brand awareness or link building – driving data capture, lead...

September 22nd, 2017 by

So, so far from that pub – BrightonSEO September 2017

Last week saw the 15th BrightonSEO take place and it’s safe to say that it fulfills the strapline: ‘a long way from a room above a pub’. For those that don’t know BrightonSEO, it’s gone from an informal gathering of a few SEOs, to one of the biggest SEO...

August 21st, 2017 by

DMA copywriting workshop with Faith Liversedge

Last week, Yard’s Edinburgh office hosted an evening Copywriting Club on behalf of the DMA – complete with wine, Frazzles and a whole host of sharp, creative minds. Presented by Faith Liversedge – the session offered an interesting look into the world of millennials and finance. Did you know...

June 16th, 2017 by

The outREACH conference 2017

Last week, Kirsten, Marta and Jodi from our Content & Outreach team in Edinburgh jetted down to London for the first ever outREACH conference, hosted by Verve Search. The full day agenda covered all things outreach, from coming up with creative campaign ideas to how (not) to pitch to...

May 25th, 2017 by

Our favourite sessions at the Adobe Summit 2017

At the beginning of the month, a hoard of Yardies (we’re trying out a few different ways to refer to a collective group of Yard employees – thoughts?) descended upon the Adobe Summit in London for the second year running, ready to absorb as many digital marketing tips and...