All posts by Lauren Pearson.

We love writing about:

Content & Search, Data, Innovation, News & Events,

October 28th, 2016 by

Yard shortlisted for UK Search Award

The UK Search Awards have been celebrating the expertise, talent and achievements of the search industry for six years and are regarded as the premiere celebration of SEO, PPC and content marketing in the UK. The awards attract hundreds of entries from leading search and digital agencies and we...

October 26th, 2016 by

Walk the wall for Cancer Research Wales

In May next year, Yard’s Web Analytics Consultant Nathan Stockford will be fundraising for Cancer Research Wales by walking across the Great Wall of China. Wales is currently one of the worst countries in Europe when it comes to detecting cancer early and the money Nathan raises will be going...

September 26th, 2016 by

Beginner’s SEO workshop for National Coding Week

On Monday 19th September we took part in 2016’s National Coding Week by hosting a free afternoon seminar on basic SEO in the events space of our Edinburgh office. National Coding Week is an annual week-long event offering adults an insight into digital industries, with events planned up and down the...

September 16th, 2016 by

Yard joins Pearson VUE network

We have recently signed an agreement with Pearson VUE, the computer-based testing (CBT) business of Pearson, to test candidates pursuing key industry certifications from leading IT programmes, such as Cisco, CompTIA, EMC, HP, LPI, Oracle and VMware. Pearson VUE’s advanced system administers exams on behalf of hundreds of businesses, boards...

September 8th, 2016 by

Herald Scottish Digital Business Awards nomination

Now in their eighth year, the Herald Scottish Digital Business Awards recognise the success of businesses large and small in seizing the opportunities offered by digital technology and the internet. Last year we were delighted to be nominated in the Best Use of Social Media category and we are very excited...

August 17th, 2016 by

Big Hearts Football Memories Ad Grants Success

In 2015 we announced our creative and digital partnership with Big Hearts Community Trust, initially focussing on developing the charity’s new website which launched early this year. Since then, thousands of new Big Hearts Supporters have signed up to help the organisation meet their charitable aims. Big Hearts is...

August 4th, 2016 by

Yard partner with RedEye

Having recognised a need in the industry for expert, specialist collaboration on projects in order to offer brands an alternative to large network agencies and global consultancies, over the last year we have invested significant time in establishing a partnership program to make the best expertise available to our...

July 8th, 2016 by

Yard x S4C

We’re very excited that we have been chosen to provide technical and strategic digital data services to S4C, the national Welsh language broadcaster. The initial project will cover configuration and implementation of the Google suite, including Google Analytics and Tag Manager. Additionally, we will provide S4C with a data...