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24th November 2017 by

Yard achievement unlocked – 300 website migrations complete!

Hip hip…hooray! Websites are constantly evolving and upgrading. When sites move domain, change URLs or move from HTTP to HTTPS, we implement a migration to ensure that user journeys remain seamless, search (SEO) visibility is retained and site performance is not affected. As part of our SEO and content...

23rd November 2017 by

The Yard Questions – Executive Shaving

An interview with Dr. Shave We’ve worked with Glasgow-based shaving and grooming supplier Executive Shaving since 2013 and it’s been a great experience getting involved with all kinds of aspects of the business, from email marketing, creating long-form content and recently offering migration consultancy. This month we met up...

17th November 2017 by

BIMA Digital Day 2017

It’s that time of year again! We love heading to Corpus Christi High School every year for BIMA’s Digital Day (take a look at our previous write ups of our 2015 and 2016 Digital Days) and 2017 was no exception. This year we handed the reigns of documenting the experience over...

15th November 2017 by

Yard hits the big leagues

In exciting news, we were recently invited by our partner ObservePoint to watch the NFL London Games match between the Arizona Cardinals and the LA Rams at Twickenham. As well as the big game itself, myself and Daniel Rees (Yard’s Lead Test Analyst and Web Analyst Consultant respectively) got...

8th November 2017 by

DMA copywriting workshop with André Spiteri

Recently Yard’s Edinburgh office hosted another Copywriting Club on behalf of the DMA – complete with pizza, beer and a whole host of intelligent, creative minds. Presented by André Spiteri, the session offered an interesting comparison between successful marketing by the banking industry and the struggles high street banks face...

20th October 2017 by

Yardies at the Skills Cymru Event

On Wednesday 11th October two of our Yardies Tom Léost and Neale Denton went to the Skills Cymru event at the Cardiff Motorpoint Arena! Skills Cymru is an interactive career and skills event, aimed at secondary schools across South Wales. Throughout the day coaches of Year 10 pupils from...

10th October 2017 by

Diamonds and data – creative content for ROX

Yard ‘concierge campaign’ for ROX Diamonds & Thrills We’ve had the privilege of working with ROX now for over 18 months. Forward thinking and always open to new ways of working, they want content campaigns that go beyond just brand awareness or link building – driving data capture, lead...

6th October 2017 by

Our new CRMO Collette Easton on becoming a Yardie

Collette is the first of a number of appointments that we are planning to make in order to support the delivery of our 2020 targets. She brings a great deal of industry expertise and commercial acumen with her to Yard, which will be invaluable to us as we continue...