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17th January 2018 by

Content in 2018 – why buzzwords should just buzz off.

Take Your Buzzwords and… When a new year begins, so does the sharing of opinions on what is going revolutionise the content game in the year ahead (and beyond). Really, I should probably be talking about what’s going to happen in 2019 to show just how ahead of the...

15th January 2018 by

Big Data in 2018

Predictive modelling, neural networks, statistical analysis, R and Python. These are not new concepts by any stretch. However, what is (fairly) new is the willingness, and the growing ability, within businesses of all types and sizes to adopt these technologies and techniques in an attempt to drive their business...

8th January 2018 by

The official Yard guide to SEO predictions for 2018

How to win the 2018 SEO predictions game It’s that time of year again, where anyone who is anyone in SEO (or at least, who think they are) take it upon themselves to prove how on the ball they are by predicting what’s coming next year, as well as...

24th November 2017 by

Yard achievement unlocked – 300 website migrations complete!

Hip hip…hooray! Websites are constantly evolving and upgrading. When sites move domain, change URLs or move from HTTP to HTTPS, we implement a migration to ensure that user journeys remain seamless, search (SEO) visibility is retained and site performance is not affected. As part of our SEO and content...

23rd November 2017 by

The Yard Questions – Executive Shaving

An interview with Dr. Shave We’ve worked with Glasgow-based shaving and grooming supplier Executive Shaving since 2013 and it’s been a great experience getting involved with all kinds of aspects of the business, from email marketing, creating long-form content and recently offering migration consultancy. This month we met up...

17th November 2017 by

BIMA Digital Day 2017

It’s that time of year again! We love heading to Corpus Christi High School every year for BIMA’s Digital Day (take a look at our previous write ups of our 2015 and 2016 Digital Days) and 2017 was no exception. This year we handed the reigns of documenting the experience over...

15th November 2017 by

Yard hits the big leagues

In exciting news, we were recently invited by our partner ObservePoint to watch the NFL London Games match between the Arizona Cardinals and the LA Rams at Twickenham. As well as the big game itself, myself and Daniel Rees (Yard’s Lead Test Analyst and Web Analyst Consultant respectively) got...

8th November 2017 by

DMA copywriting workshop with André Spiteri

Recently Yard’s Edinburgh office hosted another Copywriting Club on behalf of the DMA – complete with pizza, beer and a whole host of intelligent, creative minds. Presented by André Spiteri, the session offered an interesting comparison between successful marketing by the banking industry and the struggles high street banks face...